The demanding British market has fuelled innovation that is impressing the world. Don't miss the FFB showcase Britain's food and drink manufacturers will be out in force at SIAL 2000 seeking fresh markets, renewing old contacts and launching a host of exciting new products. Around 100 companies are exhibiting in the British Pavilions, organised by Food from Britain, the majority located in the international, frozen and drinks halls, along with a strong presence in the meat hall on the British meat and Northern Irish meat stands. FFB director of marketing and international management Simon Waring is delighted with the strength of the British turnout. He says: "It's clear that UK food and drink manufacturers are using expertise gained from our own demanding market to satisfy the changing needs of continental Europe and worldwide markets. "Through our work overseas, Food from Britain is showing international buyers that British food and drink is about variety, innovation and quality. And this year's UK exhibitors at SIAL demonstrate these strengths." One of the big features of the British stands will be organic products and among those showing them is First Quality Foods with a new organic polenta. CCL Foods is to give a first European showing to its Simply Delicious organic mayonnaise and salad dressings and Rayner Burgess, which recently acquired an organic manufacturer, is featuring an impressive new range of organic chutneyss, conserves, and sauces. English Provender Co has a new organic wild cranberry sauce among the 14 sauces, accompaniments and pickles it is adding to its range. A new organic green tea is being featured by Taylors of Harrogate , while Billington's has new organic cane granulated and cane caster sugars. From Scotland, Paterson Arran and Walkers Shortbread both have new organic biscuits. Organic pizzas can be seen on Canadian Pizza's stand and West Scottish Lamb is showing organic lamb and beef.Other meat products include TNI Foods' extensive range of cooked, crispy, streaky and back bacon rashers. New ethnic food will be very prominent. Among those making launches is Sharwoods with seven classic Indian sauces of restaurant quality in a striking square jar with vibrant labelling, Blindings with ambient ready-mix sauces and G Costa & Co which is extending its Blue Dragon brand. Lion Foods is launching ethnic spice blends and Simton is to show its Indian chutneys and pickles, curry pastes and cooking sauces. Mission Foods is bringing its flour tortilla wraps and chips, and salsas to the show and First Quality Foods is making additions to its Sammy's flavoured couscous range. BMI Group plans to feature its Bar-B-Bar barbecue sauce range and launch Mango Mayo plus three new gourmet relishes and mustards. Anglia Oils is to launch its Chalice range of premium dressings, tapenades, pasta sauces and dips with a Mediterranean flavour. Daniels Chilled Foods is showing its new winter soup range from the New Covent Garden Soup Company, Johnsons range of fresh fruit juices and ingredients, plus a range of fresh deli style chilled salads and sandwich fillings from All Fresh. Ferne Foods from Northern Ireland plans to feature its value added egg and chicken products. Eating on the hoof is becoming as popular internationally as it is in the UK so British companies are expecting a lot of interest in this area. Among those with snacking products is Bagel Nash with American-style bagels, Ryvita with its new Allinson organic crispbread and Real Crisps with hand-cooked organic crisps. Speciality producer Harden Fine Foods is to feature its golden walnut cookies, cakes and flapjacks and introduce Postman Pat character biscuits for children. Gourmet ice cream brand Hill Station plans to launch its new mango & lime flavour ice cream and show its Vin Glacé range of wine sorbets. Premium quality spirit mixes and adult high energy drinks are two UK trends strongly represented by companies such as GBL International which is exhibiting its VK Vodka Kick and Hall & Bramley with its Red Square vodka energy drink. Fontana Drinks is launching Powercell, an energy drink containing Aronia berry, and Hurns Beer Co is featuring its Hyper Energy drinks. On the juice front, Sunjuice is featuring its freshly squeezed juices, crushes and smoothies. The company is part of a large Welsh representation under the auspices of the Welsh Development Agency. Other Welsh participants include Radnor Hills presenting Quenchena, a quality range of spring water and fruit juice thirst quenchers in four flavours, and the Celtic Spirit Co with its specialist liqueurs such as Black Mountain and Danzy Jones. More information on British exhibitors is available from Food from Britain's web site Food from Britain is located on stand 1C102 {{FOCUS SPECIALS }}