Sleight replaces Julia Goldin who moves up to the role of NPD director for Coca-Cola’s north-west Europe division.
During her time at Allied Domecq, Sleight spearheaded the transformation of the business from a more traditional trading organisation to a marketing-led company.
She was responsible for the PR and press strategy for cognac brand Courvoisier and launched the cream liqueur, Tia Lusso, in 2002. Sleight also worked on Malibu’s ‘Seriously Easy Going’
programme of sampling, TV and cinema campaigns.
Before Allied, Sleight was at Britvic for three years, joining as director of still drinks before becoming director of brand marketing. During this time she relaunched the Robinsons range, which included the launch of Robinsons Fruitshoot.
She has also worked for Eden Vale and McVitie’s.
Coca-Cola GB said: “With more than 18 years’ experience, Cathryn will bring a strong understanding of diversity and local relevance to the role within the GB division.
“She has a proven track record across both local and global brands, a deep understanding of the beverages industry and a reputation for delivering significant results and developing highly motivated teams.”
Malachy McReynolds, MD of Elizabeth Shaw, has been appointed president of the Biscuit, Cake, Chocolate & Confectionery Association, replacing Gordon Storey. He will be supported Penny Hawley who is taking up the position of director general.
Chris Lukehurst, pigmeat marketing manager for the British Pig Executive (BPEX), is leaving to set up his own food consultancy. Lukehurst joined the MLC in 1999 and drove BPEX’s £350,000 campaign on illegal imports of pork. He was also behind a £1.5m campaign by BPEX last year to dispel the myth that pork is a fatty, unhealthy meat.
Alice Avis, former director of marketing for M&S, has been appointed CEO of The Sanctuary Spa Group, a newly created role. Avis left M&S in June last year after the appointment of Steven Sharp to head marketing.