Pimm's has linked with Channel 4's food website as part of its ongoing plan to "democratise" the summer tipple and boost its appeal among a wider audience. The Diageo brand sponsors the barbecue section of the TV channel's website in an...
As the Pimm's and Sainsbury's copyright row rumbles on, Makro has taken on Bulmers and Magners by launching Felsgold, its own-brand pour-over-ice cider. However, the cash & carry retailer was quick to point out that Felsgold's pack...
Diageo is ploughing £1.6m into a summer campaign to encourage consumers to create more spirit-plus-mixer drinks, and investing a further £50,000 in the launch of a half-size bottle of Pimm's.The drinks giant said it was launching Bring Home...
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