>>beverage brands’ WKD team

The take-home marketing team for Beverage Brands’ alcoholic drink WKD has a vibrant flavour to say the least.
Marketing director Karen Salters says that the team’s relaxed structure and young feel ensure that the members work well together.
“We’re quite a young team,” says Salters, who joined Beverage Brands in January 1994 straight from university. “The majority have been here since the team was a lot smaller so nearly everyone has grown up with the company.”
The take-home team’s brand controller, Deborah Carter, joined eight years ago and Beverage Brands’ ability to retain its staff has helped its success, says Salters.
The team does, however, have two recent additions. In October last year Paul Gazzard joined from Coca-Cola as marketing executive for retail and wholesale.
And Chris Jenkins has been with the company for less than 10 weeks and fills the newly created role of marketing executive for category development and consumer insight. He joined from Kellogg and has also worked for Néstle.
Further expansion is planned and the group is currently searching for a trade marketing manager to complete the take-home team.
The team, says Salters, is close-knit. “We have regular meetings and brainstorming sessions and work closely with the sales team.”
“It’s all hands on deck at the moment as we are preparing for the launch of WKD Red in September following trials in Northern Ireland,” she adds.
close-knit young team with lots of colour