Former bosses of Taylor Nelson Sofres subsidiary TNS Radar, have set up a new company called Retail Testing enabling top manufacturers and retailers to test the impact of instore marketing initiatives.
Retail Testing chairman John Burke said the company had already secured business with blue chip clients including Procter & Gamble, McVitie's and Coca-Cola, while projects with two of the multiples should be running by Christmas.
By using controlled store testing methodology, the company works with manufacturers to relay fixtures, introduce a new product or pricing strategy, or merchandise products in a new way. Retail Testing then monitors the impact of the changes in relation to control stores in the retailer's estate through EpoS and observational data.
"It's our job to isolate the effect of the proposition," said Burke.
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Retail Testing chairman John Burke said the company had already secured business with blue chip clients including Procter & Gamble, McVitie's and Coca-Cola, while projects with two of the multiples should be running by Christmas.
By using controlled store testing methodology, the company works with manufacturers to relay fixtures, introduce a new product or pricing strategy, or merchandise products in a new way. Retail Testing then monitors the impact of the changes in relation to control stores in the retailer's estate through EpoS and observational data.
"It's our job to isolate the effect of the proposition," said Burke.
{{NEWS }}
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