How can you best promote your products on a shoestring budget?Jeremy MartinMarketing director, For Goodness ShakesYou need to know your brand's target with absolute precision. There is no such thing as a product for everyone so...
What¹s more important to get right, product or packaging?Jeremy MartinMarketing directorFor Goodness ShakesPackaging is the gateway to your product. It sets expectations. It makes a promise. It even discriminates, inviting...
Confectionery manufact-urer Topps has made Martin Tilney international sales and marketing director.Tilney joins the company from PepsiCo/Quaker Foods Europe, where he wascommercial director forinternational operations....
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