Keeping up the interest The yogurts and dairy pot desserts category is one of the most dynamic in grocery. Relentless new product development and regular price promotions mean the market is constantly evolving and maintaining the interest of the consumer. The Müller Corners range continues to perform well and recent additions, such as the Kellogg's cereal range, keep the brand fresh and appealing. Also new to the adult family sector is Yoplait Best there is! yogurt. Sales of fromage frais are buoyant in the children's sector, and are dominated by Petit Filous, Wildlife and Munch Bunch Pot Shots. Desserts are dominated by own label offerings and Müllerice. Müllerlight leads the way in the light sector, but Yoplait is making inroads into Müller's dominance. Yoplait has added new flavours to the Weight Watchers from Heinz range which was repackaged and relaunched earlier this year, contributing to value growth of 43% on an annual basis. As in many grocery markets, the organic sector is growing rapidly. Yeo Valley is the leading light at present and with Yoplait entering the area with Petits Filous Organic Yogurt, the sector's potential is confirmed. Report by Information Resources Yogurts & desserts SALES BY VALUE (£K) 52 w/e 52 w/e yr-on-yr Feb 27 2000 Feb 25 2001 % change Total market 1,047,717 1,118,235 6.7 Light 230,022 241,885 5.2 Child 182,280 191,727 5.2 Desserts 260,701 281,433 8.0 Adult family 281,873 295,619 4.9 Adult organic 12,386 16,693 34.8 Natural 77,805 83,116 6.8 Functional 2,650 7,763 192.9 {{FOCUS SPECIALS }}