Daniel Thwaites has promoted national sales operations manager Lee Williams to marketing brands manager.
Williams joined the brewer in 1995 as a sales promotions executive and has also held posts such as trade marketing manager and tenanted district sales manager.
“To have the chance to manage the Thwaites brand portfolio, particularly to develop Lancaster Bomber into a truly national ale, was too tempting to refuse,” said Williams.
“I’m aware it’s a big task, but I feel sure the sales experience gained in our pub division and more recently in the national on and off-trade will stand me in good stead.”