>>innovation in temptation
Own label might be increasingly popular with shoppers, but the big brands are making sure they keep customers satisfied with new products and variants.
Fox’s has revitalised its chocolate biscuit bar brand Echo with new packaging and advertising, along with a new Bubbly Mint Crisp flavour. For kids there’s new Rocky Rubble - a crunchy mix of individually wrapped rice crispies, chocolate and biscuit sold in multi-packs of five.
The manufacturer has also added two new luxury biscuits to its Creations range: Chocolate Fudge and Raspberry & Triple Chocolate.
Indulgence is key for Jacob’s too. The brand has launched a Temptations assortment of thick chocolate-coated biscuits in 700g reusable tins.
Others are adding to current ranges to draw in even more fans, with Milky Way and Snickers joining Masterfoods’ hugely successful Bisc& range. The company has planned more major support for the brand in 2005.
And apart from the white and dark chocolate Kit Kat variants, Nestlé has produced a series of limited editions, including new Luscious Lime white chocolate four-finger Kit Kat and a Christmas Pudding two-finger version in multipacks. And for those avoiding chocolate, particularly ‘shape conscious females’, it has launched Fitnesse cereal bars in four flavours - original, apricot, fig and strawberry.
Cereal bars are a key area. Masterfoods has added two flavours to its Tracker cereal bar range and is backing the brand with a £1m support package; Forest Fruits and Lemon variants replace Strawberry and Banana.
Meanwhile, United Biscuits ditched its McV a:m range this year because of faltering sales and is focusing instead on better-for-you brand Go ahead!, with Yogurt Breaks one of the key new lines.
Own label might be increasingly popular with shoppers, but the big brands are making sure they keep customers satisfied with new products and variants.
Fox’s has revitalised its chocolate biscuit bar brand Echo with new packaging and advertising, along with a new Bubbly Mint Crisp flavour. For kids there’s new Rocky Rubble - a crunchy mix of individually wrapped rice crispies, chocolate and biscuit sold in multi-packs of five.
The manufacturer has also added two new luxury biscuits to its Creations range: Chocolate Fudge and Raspberry & Triple Chocolate.
Indulgence is key for Jacob’s too. The brand has launched a Temptations assortment of thick chocolate-coated biscuits in 700g reusable tins.
Others are adding to current ranges to draw in even more fans, with Milky Way and Snickers joining Masterfoods’ hugely successful Bisc& range. The company has planned more major support for the brand in 2005.
And apart from the white and dark chocolate Kit Kat variants, Nestlé has produced a series of limited editions, including new Luscious Lime white chocolate four-finger Kit Kat and a Christmas Pudding two-finger version in multipacks. And for those avoiding chocolate, particularly ‘shape conscious females’, it has launched Fitnesse cereal bars in four flavours - original, apricot, fig and strawberry.
Cereal bars are a key area. Masterfoods has added two flavours to its Tracker cereal bar range and is backing the brand with a £1m support package; Forest Fruits and Lemon variants replace Strawberry and Banana.
Meanwhile, United Biscuits ditched its McV a:m range this year because of faltering sales and is focusing instead on better-for-you brand Go ahead!, with Yogurt Breaks one of the key new lines.
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