Publisher I Feel Good is doubling the frequency of adult comic Viz.
Currently published five times a year, Viz will be published 10 times a year from January 2002.
I Feel Good says the move will increase the title's value to retailers from £1.7m a year to £3.5m.
Viz recently benefited from a campaign to remove it from the top shelf and reposition it among existing men's titles it also changed size and added a glossy cover.
IFG is investing £500,000 in marketing for the title next year, which will include point of sale at retail outlets.
Will Watt, commercial manager for Viz, said: "The Viz team in Newcastle are excited and confident about producing funnier issues more often. From January, fans regularly enjoy all their old favourites plus new material."
{{CTN }}
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