Mumm champagne's links with sailing are to continue under its new owner Allied Domecq. This week it announced there would be a full season of support for the sport with the highlight being the sponsorship of the Skandia Life Cowes Week in August. It will be supporting a range of domestic events including the Cowes Classic Powerboat weekend in September. Business development director Peter Ayling said: "Sponsorship of top class international lifestyle sport is a key part of the brand's marketing strategy. The links between Mumm and sailing go back to 1977." {{DRINKS }}