Beverage Brands is throwing its WKD ready-to-drink brand into the party arena with a giant new format for at-home drinking.

The company is stealing a lead from brewing giant Interbrew to bring out a five-litre Party Pack keg of WKD Original Vodka Blue in time for the festive season.

Interbrew first put market-leading lager Stella Artois into the format last year and rolled it out nationally earlier this summer following a successful trial with Tesco.

Like Interbrew’s offering, the WKD Party Pack will fit in most standard domestic refrigerators.