Fair trade scheme for Whole Foods

Austin, Texas: Whole Foods Market, which is set to open its first UK store in London this year, has launched a responsible buying programme called Whole Trade Guarantee. The scheme, which sets strict criteria for sourcing products from developing countries, is designed to tackle poverty, ensure more money goes to producers, and secure better wages and working conditions for workers. The retailer will put a new green Whole Trade logo on a number of products including tea, coffee, cocoa, bananas, mangoes, rice, sugar, and vanilla. It aims to have more than 50% of its imported products from the developing world under the Whole Trade Guarantee programme within 10 years.