All Trends articles – Page 88
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Analysis & FeaturesShiny! Discounters polish up household sales
Aldi and Lidl are sweeping up in household leaving the mults to gather dust
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Analysis & FeaturesTV reigns in household with 94% of ad spend
Household ad spend increased by 16%, with the bulk going on TV ads. So, who are this year’s small screen stars?
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Analysis & FeaturesHousehold brands get social with family messages
Cute children with bunny ears and life’s little messes remind consumers what’s important
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NewsPrice match schemes pushing coupon use as shoppers pursue discounts
The improving economy hasn’t stopped consumers cashing in their coupons, a report claims
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NewsBig bread brands lose over £120m in sales
More than £120m has been wiped off the combined bread sales of the UK’s three biggest brands…
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NewsDiscounting culture threatens to undermine industry, report suggests
Retail Think Tank claims whole shopping generation hooked on a diet of discounts, and that retailers and suppliers need more sophistication in their pricing strategies
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Analysis & Features10 things you need to know about… ice cream
With a chill wind blowing across ice cream following last year’s disappointing summer and Brits’ ongoing reluctance to head for the freezer when the sun isn’t shining, growth must seem like an uphill struggle for the sector’s players. So, in the latest instalment of our 10 Things… series of digital features, we’ve served up an extra-large scoop of market analysis, consumer insight, creative brand concepts and much more…
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Analysis & FeaturesSlob Britain: 63% of Brits eat ice cream on the sofa
More of us eat ice cream on the sofa that at the table and one in five eat it straight from the tub, according to a poll for The Grocer…
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Analysis & FeaturesBuyers Q&A: freezer space is a 'serious barrier' to growth
We’ve spoken to three leading supermarket buyers to find out what’s hot in ice cream in 2015. So what’s in store for the summer?
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Analysis & FeaturesWhat a lot of lolly! Indulgent and boozy ice creams clean up
Adult-orientated offerings have helped Solero and Magnun rake in an extra £13m. Where does this leave kids lollies?
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Analysis & FeaturesRevealed: choc & nut is Britain's ultimate ice cream
We’ve polled the nation on what their dream ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…
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Analysis & FeaturesGlobal NPD: boozy lollies and frozen custard hit the US
With the help of Mintel, we’ve rounded up 10 of the coolest new ice cream products from around the world, from popping candy lollies to spaghetti ice cream…
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Analysis & FeaturesParlour tricks: how to pep up the ice cream fixture
Creative challenge: we asked retail design agency M Worldiwide to show us how ice cream could be better presented in store. Here’s how…
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Analysis & FeaturesFamily tubs left on shelf as premium ice cream booms
It can’t only be down to the weather. So why has the ice cream tub market crashed 4.9% in volume in the past year?
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Analysis & FeaturesCreative challenge: can ice cream sell in any weather?
Ice cream consumption is stuck in the summer. We asked design agency The Partners to create some year-round concepts. Here’s what they came up with…
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Analysis & FeaturesIce cream brands serve up an extra large scoop of ad spend
Spend on traditional ad space by ice cream players has more than doubled. So what are they splashing the cash on? Is it paying off?
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Analysis & FeaturesIce cream brands get social with NPD sneak peeks
Haagen-Dazs and Ben & Jerry’s top the social list by using Facebook to showcase innovation, according to our analysis…
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Analysis & Features10 things you need to know about… home baking
We’ve been baking with the sector’s biggest brand, cooking up new concepts with creatives, crunching the sales figures and much more for our latest digital feature, on the home baking market. Put the kettle on and tuck in…
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Analysis & FeaturesThe Bake Off effect: nearly half of Brits bake weekly
Mary Berry and Paul Hollywood influence more men than women, our exclusive poll reveals…
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Analysis & FeaturesBuyer Q&A: ‘let your product do the talking’
Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here…