Cadbury Fruit & Nut fans can now get their chocolate fix in the chiller cabinet with the launch of Fruit & Nut Trifle.
The licensed dessert - made by Müller - is a combination of milk chocolate mousse, milk chocolate dessert and chocolate chip cookie, with a layer of fruit and nut pieces, topped with fresh cream.
Müller marketing director Chris McDonough said the launch would help to increase household penetration of Cadbury desserts by raising awareness of the brand and would also encourage consumers to try products across the Cadbury range.
He said: “Most retailers are aware of the strong on-shelf presence of Cadbury confectionery and we are now encouraging them to achieve the same in the chiller cabinet.”
Cadbury Fruit & Nut Trifle comes in packs of three 90g pots (rsp: £1.48) and will be supported by a sampling campaign, trade press adverts and consumer PR.