Dairy Crest is launching the first-ever TV campaign for its Milk & More online delivery service in January.
Milk & More allows customers to order milk deliveries as well as other popular grocery staples such as fruit and vegetables, juice and pet food.
Sales for the service Milk & More, launched last year, have topped £800,000. Dairy Crest hopes the new campaign will help further drive awareness of the service.
Milk & More marketing and buying director Andrew Kendall said the combination of a traditional milkman delivering “a contemporary shopping experience” had great potential.
“Now we want to make more [consumers] aware of Milk & More, so that existing customers spend more with us and new customers sign up for the service,” he said.
“Our investment in a national TV advertising campaign reflects our growing confidence that Milk & More can be a great success.”
The campaign will go live nationwide on 3 January.
Key brands continue to grow at Dairy Crest (12 November 2010)
Dairy Crest and Arla bag long-term Morrisons deals (29 September 2010)