Extreme sportswear brand No Fear has teamed up with Aimia Foods to launch an energy drink, marking its first foray into food and drink.

No Fear Extreme Energy is targeted at the brand's core audience of 16 to 24-year-old males and comes in a unique 485ml re-sealable 'twist and shut' can (rsp: £1.09 to £1.19), which is claimed to keep the drink fizzy for up to 24 hours.

"The resealable can fits with our target consumer and provides better value because the drink stays fresh for longer," said Aimia's Neal Haworth.