Unilever is gearing up for the wider rollout of frozen yoghurt brand Snog over the coming months.
Two years after Unilever’s investment arm Unilever Ventures took a stake in the Snog business - which operates frozen yoghurt shops/cafés in London - the fmcg giant is ramping up support for the brand.
Snog made its supermarket debut in the spring in selected Waitrose and Ocado, and will go into The Co-op Group later this month, and Sainsbury’s in July.
Marketing activity including “a large digital investment” has gone live and a second push is planned later this year.
The Snog retail products contain yoghurt, fruit pieces and agave nectar, and are available in three flavours - Berry Blue Açaí Burst, Passionfruit Pip Pop and Summer Berry Berry Slam - that come in 140ml pots with a spoon (rsp: £1.69). The packaging is fuchsia pink, and features brightly coloured lids to differentiate between flavours.
Unilever - the UK’s biggest ice cream manufacturer by value sales - launched Greek-style frozen yoghurt under the Ben & Jerry’s brand this year, but Snog is the company’s first dedicated frozen yoghurt brand.
“The frozen yoghurt market has seen exceptional growth and we’re excited to be partnering with Snog to tap into the fastest-growing segment in the category,” said Unilever assistant brand manager Zhelin Chen.
Unilever Ventures is the business’s global venture capital arm, and “invests in early-stage companies which could become strategically relevant to Unilever”.