Jordan Grand Prix is adding weight to the support behind its PPS spin-off Vodka V-10.
Launched last year, the Formula One team is determined to increase the profile of the drink whose profits help to fund Jordan's activities on the Grand Prix circuit.
Jordan is working to increase distribution of the vodka-based drink by displaying an image of the bottles on its cars.
V-10 sits alongside Jordan's non-alcoholic version, EJ-10, which comes in 250ml cans and has already featured on Jordan's cars during races.
Aimed at men, the 5.4% abv mix combines EJ-10 with two shots of vodka and a splash of lime.
It is sold in 275ml bottles featuring fluorescent colours which glow under ultra-violet light.
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Launched last year, the Formula One team is determined to increase the profile of the drink whose profits help to fund Jordan's activities on the Grand Prix circuit.
Jordan is working to increase distribution of the vodka-based drink by displaying an image of the bottles on its cars.
V-10 sits alongside Jordan's non-alcoholic version, EJ-10, which comes in 250ml cans and has already featured on Jordan's cars during races.
Aimed at men, the 5.4% abv mix combines EJ-10 with two shots of vodka and a splash of lime.
It is sold in 275ml bottles featuring fluorescent colours which glow under ultra-violet light.
{{MARKETING }}
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