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All articles by Vince Bamford – Page 76
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News
ASA raps Listerine mouthwash for claiming 'brushing isn't enough'
Listerine owner Johnson & Johnson has been rapped by advertising watchdogs for claiming brushing alone isn’t enough to keep teeth clean.
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News
Microsoft reveals details of Xbox 360 successor XboxOne
Microsoft has unveiled details of its successor to the Xbox 360.
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NewsIntersnack's Pom-Bear launches Zoo Friends snacks
Intersnack is hoping kids go wild for the new wild animals joining its Pom-Bear range…
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NewsStrongbow and Lambrini turn to dark side for new fruit ciders
Cider producers are looking to tap into demand for dark fruit drinks…
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NewsTesco puts City Kitchen brand on quiches and tarts
Tesco has expanded its exclusive The City Kitchen range into quiches and tarts…
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NewsMonster High gets new ghouls for fashion doll range
Monster High is expanding with a new range of three dolls that come with a Fearbook journal and tradeable stickers…
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NewsStandard Brands' Zip Firelighters to get makeover and new lines
Standard Brands is revamping its Zip Firelighters line-up this year with a new look and expanded range…
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NewsFreedom Confectionery rolls out vegetarian marshmallows
UK supplier Freedom Confectionery has created vegetarian marshmallows free from fat, dairy and gelatine…
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Analysis & FeaturesSuncare sales suffer as British weather takes effect
The lousy weather has cast a cloud over the suncare market…
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NewsVolvic Juiced enters gaming world with digital billboard
Volvic is to unveil a digital billboard that will give shoppers the chance to win prizes by squashing virtual fruit.
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NewsTags aims to take 10% of UK bagged snacks market
Former Seabrook Crisps MD John Tague has created a bagged snacks brand he believes could claim a 10% share of the market…
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NewsBoulder Brands brings gluten-free Udi's to UK
US health foods giant Boulder Brands is aiming to become the “category captain” in the UK free-from market…
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NewsRobinsons Fruit Shoot unveils summer skills push for kids
Britvic has unveiled a new marketing push for Robinsons Fruit Shoot…
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Analysis & FeaturesX-for-y promo in favour again as brands move away from 'save'
When it comes to choice of promotional mechanic, the x-for-y deal has the X-factor right now…
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NewsIndustry hails Paul Walsh's achievements at Diageo
Outgoing Diageo chief executive Paul Walsh will leave behind a global force with an unrivalled brand portfolio…
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News
Paul Walsh steps down as Diageo CEO after 13 years
Paul Walsh is to leave Diageo after 13 years as its chief executive, to be replaced by Ivan Menezes.
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NewsOur smoothies make up three your five-a-day, Tesco claims
Tesco has launched a ‘3-a-day’ smoothie – despite DH stating smoothies can only count for two portions of fruit or veg…
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NewsXmas 'still key' after OO7-led Q1 movie glut
Entertainment publishers are expected to continue focusing the bulk of their activity on the end of the year…
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NewsMcVitie's Digestives 100% British wheat pledge scrapped
Last year’s disastrous wheat crop is continuing to take its toll on British wheat sourcing pledges…
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Analysis & FeaturesWet weather washes 100% British wheat pledges away
The worst British crop in 30 years has scuppered promises by suppliers, with a few exceptions…