Australian rum brand Inner Circle is making its UK debut in Waitrose stores in the run-up to Christmas.

Brand owner Inner Circle claims to make the spirit from hand-cut sugar cane from Fiji rather than the typical Caribbean variety, and promises that “one sip will change the way you think about rum”.

Retailing at £16.99, Inner Circle Red Dot is 40% abv and the limited stocks have all been snapped up by the retailer. However, the company is also releasing Inner Circle Black Dot, at 75% abv, and Inner Circle Green Dot, an overproofed rum of 57.2% abv. Both are distributed by The Drinks Group.