Waitrose has signed a deal to take Duchy Originals to the Continent. It will supply Spanish department store El Corte Inglés with the upmarket range, which Waitrose acquired in 2009.

El Corte Inglés will stock Duchy Originals From Waitrose in 50 shops, starting with its large Alicante store, where 35 items from the range are already on shelves. Biscuits, teas and preserves from the organic food brand, launched by the Prince of Wales in 1990, will be on sale.

For Waitrose, the Duchy move is part of a bigger plan to seal more supply deals in Europe.

“Expanding our business into Europe supports our long-term growth plans to make the Waitrose brand accessible to more people in more places,” said Rupert Ellwood, international growth manager at Waitrose.

“We hope to develop further long standing supply partnerships across Europe.”

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Duchy ‘will be significant part’ of Waitrose (20 September 2010)
Waitrose switches organic lines to Duchy brand (16 July 2010)