What is a wine brand? A relatively simple question that has

Even ACNielsen, one of the most accurate measurers of the market, has not laid down a finite definition. Peter Crean, a spokesman for the reseacher, says: "This is a complicated issue on which the industry has never decided. What we decide to...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now