The Grocer Visionpaid for byPwC


Where packaging is concerned, plastic is public enemy number one. Or is it? In fact, when asked to rank what they consider to be the most sustainable packaging material more people chose plastic than tin cans, laminated cardboard or flowrap packaging commonly used for confectionery items.

That’s just one of a host of striking insights to emerge from The Grocer Vision and PwC whitepaper, Beyond Plastics: Grocery Packaging in a Sustainable Future.

Featuring exclusive insights from a survey of over 1,000 consumers and from key supply chain players like PepsiCo, Iceland, Co-op and TerraCycle this whitepaper moves the debate beyond plastics and sketches out what a sustainable packaging future could like for the grocery sector.

Over 30 pages of expert, data-led analysis, you will find:

  • Exclusive insights into the businesses consumers consider to be leading the transition to more sustainable packaging and the trade-offs they are prepared to make to support the switch.
  • Analysis of the responses to-date by businesses and government and whether they have been effectively targeted to tackle the environmental impact of packaging across its entire lifecycle.
  • Advice for businesses on how to navigate the complexity of the packaging agenda and support the shift to a circular economy.

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