How to capitalise on the Premium Lager category throughout the seasons

Introducing the third ‘Shelf Talk’ by HEINEKEN UK – a series of reports, shedding light on key opportunities in the category and offering tips on how stores can grow their cider and beer sales.

The third issue looks at the booming Premium Lager category, observing the key trends shaping the category, providing tips on which sub-categories to stock, and takes a look at the tactics retailers can use to maximise sales. The build-up to winter presents a huge opportunity for premiumisation, so we hope you find this report useful!

Below are just some of our findings to give you a taster of what to expect from the full report:

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