The current mood is focussed sharply on how brands can reduce their impact on the environment with improved packaging solutions.

With press coverage intensifying, how can we be sure that public discussion on packaging actually reflects how consumers feel, deep down?

Brands focussing on a strong CLV long-term can benefit from putting the sustainable packaging debate in context alongside other key shopper metrics. This white paper from GlobalWebIndex details the reasons why consumers in the U.S. and UK will opt for responsibly packaged products.

Key insights into consumers’ traits and behaviors will help brands understand how to delight and deliver to this group.

Find out what values consumers expect brands to uphold, and how they balance decisions regarding eco-friendly packaging.

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