Cook plans to increase its wholesale business with its own fleet of delivery vans.
The frozen ready meals retailer, which has 33 stores in south east England, has been steadily increasing its wholesale trade by allowing independent retailers, farm shops and delicatessens to stock its products in Cook-branded freezers.
The vans will deliver to customers in south east England and allow Cook to serve smaller independents and farm shops, co-founder Edward Perry said.
"So far we have used logistics companies, which deliver by the pallet, making the minimum delivery of £1,000 too high for many smaller customers. Our own vans can deliver minimum orders of £300."
Cook will also debut its first franchise store next month, within Battlers Green Farm Shop in Hertfordshire. "We are really excited about joining forces with high quality independents," Perry added.
The frozen ready meals retailer, which has 33 stores in south east England, has been steadily increasing its wholesale trade by allowing independent retailers, farm shops and delicatessens to stock its products in Cook-branded freezers.
The vans will deliver to customers in south east England and allow Cook to serve smaller independents and farm shops, co-founder Edward Perry said.
"So far we have used logistics companies, which deliver by the pallet, making the minimum delivery of £1,000 too high for many smaller customers. Our own vans can deliver minimum orders of £300."
Cook will also debut its first franchise store next month, within Battlers Green Farm Shop in Hertfordshire. "We are really excited about joining forces with high quality independents," Perry added.
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