JJ Food Service has launched new own-label prawn brands to target Chinese and Indian restaurant customers.
The wholesaler, which purchased the prawn brands NSFIL from National Seafood Industries and White Gold from Organic Shrimps Export last year, will release new NSFIL Premium and White Gold Mr Chingri own-label brands under a wider range of prawn and pack sizes.
The new lines will be available in time for Chinese New Year on Saturday 28 January.
“Taking production in-house has enabled us to focus on quality while improving range and price for our customers,” said JJ Food Service group general manager Terry Larkin.
“Our king prawns are delicious stir fried with ginger, garlic and a splash of soy sauce. Serve with steamed rice and pak choi for a nutritious addition to any Chinese New Year menu.”
Prices start from £36.99/20x500g for Mr Chingri and £3.69/300g for NSFIL Premium.