JJ Foodservice has launched a new blog to support caterers and home delivery customers by providing recipe ideas and money saving tips amid the cost of living crisis.
The new blog, which will be updated weekly, offers ‘chef quality inspiration’ for foodies and busy caterers. It will also be optimised for mobile users.
Topics to be discussed on the blog will include the latest food trends, using seasonal produce, future national food events and cheap recipe ideas.
Additionally, customers will be able to access information about new product launches from the business and important company announcements.
JJ head of communications Elit Rowland said: “It’s the ultimate one stop shop for customers looking for ideas, and a great place for new customers to learn more about what we do.”
The news is one of many ways in which the wholesaler has aimed to improve the online experience for customers.
It recently introduced an advanced order service to reduce lead times and expand ranges, as well as the ‘My shopping list’ feature to help caterers plan more efficiently.
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