Ginsters has employed a talking cow, pig and mushroom for a series of radio ads to emphasise the wholesomeness of its products.
The humorous ads - which include a cow lying about having plastic surgery on its udders - run until next month on national stations such as Talksport and Total Virgin Radio, as well as a number of regional radio stations, and continue Ginsters’ Real Honest Food campaign, as part of its ongoing £6.5m spend.
Ginsters head of marketing Andy Valentine said building trust and loyalty was at the heart of its communications. “We will continue to invest heavily to communicate the real quality difference between Ginsters and its competitors.”
Ginsters is also currently running a TV sponsorship with Channel Five comedy Joey and ongoing ads in Metro.