Wilkinson Sword is supporting its female shaving range this summer with an on-pack promotion designed to build awareness of the brand among women.
It features a specially commissioned ‘Lovely Legs in 4 weeks’ DVD guide, produced in association with UK fitness trainer Nicki Waterman. Alongside this there is a heavyweight outdoor and press campaign for Wilkinson Sword’s Intuition brand, which is being promoted as the only razor for women that lathers and shaves in one easy step.
To celebrate this, Wilkinson Sword has 20 copies of the Nicki Waterman DVD and a selection of products from the company’s female shaving range to give away to 20 lucky retailers.
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