Brands including Fetzer and Jacob’s Creek are introducing wine cooling innovations to compete with chilled beer in preparation for this summer’s heatwave.
Producer Fetzer Vineyards is offering a re-usable Cool-Air tube to Sainsbury shoppers with some of its rosé wines, while Pernod Ricard’s Jacob’s Creek is introducing temperature sensitive labels to bottles of sparkling wines and rosé.
Patrick Venning, head of marketing for wines at Pernod Ricard UK, said: “Whether in store or at home, consumers will know when these wines are at their best serving temperature.”
Keith Lay, marketing manager for Ehrmanns, said: “There is a clear trend now for buying chilled wine, especially as rosé sales grow. It is a real opportunity for retailers if they have a good chilled range.”
Ehrmanns produces Bright Pink rosé, which is packaged in quick-chill aluminium.
Bacardi-Martini has redesigned its Bacardi Oro rum bottle to give it a more premium image. It will resemble the recently redesigned Bacardi Carta Blanca bottle and will appear in stores this summer.
Staropramen, Interbrew’s Czech-imported beer, is to undergo a facelift as part of a £1m global strategy for the brand. The new label will feature a silhouette of Prague to reflect its provenance.
Moët Hennessy has released its Moët & Chandon Vintage 1999, its Moët & Chandon Swarovski and Moët & Chandon Flower pack. The pack includes four flutes and a bottle of Moët Brut Imperial.
Oro goes upmarket
czech it out
fair weather fizz
into eden Australia’s Banrock Station wine brand is to support The Eden Project in Cornwall with a Banrock Station Good Garden inside the domes.
to vegas on vodka Red Square Vodka has linked up with airline bmi in a competition to send four winners to Las Vegas. Each prize will be worth £3,000.
Producer Fetzer Vineyards is offering a re-usable Cool-Air tube to Sainsbury shoppers with some of its rosé wines, while Pernod Ricard’s Jacob’s Creek is introducing temperature sensitive labels to bottles of sparkling wines and rosé.
Patrick Venning, head of marketing for wines at Pernod Ricard UK, said: “Whether in store or at home, consumers will know when these wines are at their best serving temperature.”
Keith Lay, marketing manager for Ehrmanns, said: “There is a clear trend now for buying chilled wine, especially as rosé sales grow. It is a real opportunity for retailers if they have a good chilled range.”
Ehrmanns produces Bright Pink rosé, which is packaged in quick-chill aluminium.
Bacardi-Martini has redesigned its Bacardi Oro rum bottle to give it a more premium image. It will resemble the recently redesigned Bacardi Carta Blanca bottle and will appear in stores this summer.
Staropramen, Interbrew’s Czech-imported beer, is to undergo a facelift as part of a £1m global strategy for the brand. The new label will feature a silhouette of Prague to reflect its provenance.
Moët Hennessy has released its Moët & Chandon Vintage 1999, its Moët & Chandon Swarovski and Moët & Chandon Flower pack. The pack includes four flutes and a bottle of Moët Brut Imperial.
Oro goes upmarket
czech it out
fair weather fizz
into eden Australia’s Banrock Station wine brand is to support The Eden Project in Cornwall with a Banrock Station Good Garden inside the domes.
to vegas on vodka Red Square Vodka has linked up with airline bmi in a competition to send four winners to Las Vegas. Each prize will be worth £3,000.
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