Beverage Brands hopes WKD will replace beer as the beverage of choice for football fans during Euro 2004.
Its limited edition party pack (£18.99) has been rolled out nationally as a soccer-themed Match Pack, following pre-Christmas success.
The mini keg contains the equivalent of 18 bottles and fits in most standard fridges.
Beverage Brands marketing director Karen Salters said the pack added additional value for the ready-to-drink category.
“It develops incremental sales by providing an alternative bulk pack format which is ideal for social occasions involving a group of drinkers, such as parties, barbecues and televised sporting events.”
Its limited edition party pack (£18.99) has been rolled out nationally as a soccer-themed Match Pack, following pre-Christmas success.
The mini keg contains the equivalent of 18 bottles and fits in most standard fridges.
Beverage Brands marketing director Karen Salters said the pack added additional value for the ready-to-drink category.
“It develops incremental sales by providing an alternative bulk pack format which is ideal for social occasions involving a group of drinkers, such as parties, barbecues and televised sporting events.”
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