CBBC TV show Wolfblood will be getting its claws into further product categories through a string of licensing deals.
The werewolf-themed show has been licensed for greetings cards and calendars by supplier Danilo, and for nightwear and underwear by Fashion UK.
“Wolfblood is very hot property,” said Rob Corney, MD of licensing agency Bulldog Group, which is also looking to extend it into games and stationery.
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