Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Mars is taking on Yakult and Danone in the ailing probiotic drinks market with the launch of a Galaxy shot and other Mars brands could follow.
The company is targeting sales of 10% of the 220m dairy shots market within the next few...
Alex Hannon had previously worked for Ernst Young and with probiotics drink company Yakult when it launched into the UK in 1996 before deciding to establish her own company. She had studied in Japan for two years, where...
Will Yakult regret sticking to a sober scientific message while its rivals thrive on a slicker approach? Stefan Chomka thinks not Imagine Coca-Cola losing its market dominance in the UK to Virgin Cola, or Pringles falling to number two...
Site powered by Webvision Cloud