Zesty lime & coriander is the latest addition to Quaker's Seasons range.
The mini crispbread snacks, which contain less than 10% fat, join the other variants in the range - Caribbean chicken; cheese, onion & chive; and sun dried tomato & basil.
Brand owner PepsiCo said Seasons appeal to typically 'heavy snackers' who were demanding more interesting flavours from impulse snacking products.
PepsiCo trade marketing manager Cara Beeby said: "In our consumer taste trials, Zesty lime & coriander proved very popular. We believe the new flavour will be a fantastic addition to the range and a further great opportunity for retailers."
Seasons was launched in December 2004 and is worth £16m, according to PepsiCo [IRI 52 w/e January 28, 2006]. However, Beeby said there was still huge potential to capture more low-fat sales as health continued to be an issue.
The mini crispbread snacks, which contain less than 10% fat, join the other variants in the range - Caribbean chicken; cheese, onion & chive; and sun dried tomato & basil.
Brand owner PepsiCo said Seasons appeal to typically 'heavy snackers' who were demanding more interesting flavours from impulse snacking products.
PepsiCo trade marketing manager Cara Beeby said: "In our consumer taste trials, Zesty lime & coriander proved very popular. We believe the new flavour will be a fantastic addition to the range and a further great opportunity for retailers."
Seasons was launched in December 2004 and is worth £16m, according to PepsiCo [IRI 52 w/e January 28, 2006]. However, Beeby said there was still huge potential to capture more low-fat sales as health continued to be an issue.
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