Asda news and analysis
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News
Asda adds flavoured cheese duo in response to TikTok trend
Limited-edition British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger aim to meet consumer demand for premium tastes
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News
Asda in talks to tackle chaos from new Project Future supplier portal
Asda is speaking to groups of suppliers to try to tackle an avalanche of complaints over the new system
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Grocer 33
Asda’s cheapest supermarket streak continues, as it defies 4% inflation rate
The Leeds-based supermarket continued its unbeaten streak against its full-range rivals
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Analysis & Features
Shaun Parker on steering Asda’s biggest store to glory
The Grocer Gold Awards 2025 store manager of the year, ultramarathon runner Shaun Parker, runs Asda’s biggest store in the north
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News
Asda launches e-commerce insights platform for brands
Asda Xpert ‘represents a major step forward in the evolution of e-commerce category management’
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News
Asda to spend £12m on major upgrades to Yorkshire stores
Asda stores in Kingswood, Harrogate, York, Pudsey and Keighley will benefit from upgrades worth a total of £7.2m by the end of 2025
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Grocer 33
Asda offers lowest price for 18 of the Grocer 33 products winning cheapest supermarket
Asda has continued its strong start to the latest Grocer 33 year by undercutting rivals for the fourth time in the first five weeks
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Comment & Opinion
Darren Blackhurst’s ‘Mad Hatter’ approach could just work for Asda
Chief commercial officer Darren Blackhurst has undone himself in the past with excessive war rhetoric, but his true style is trading, says David Sables, CEO of Sentinel Management Consultants
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News
Fox’s Rocky adds Stack’d sandwich biscuit with cream filling
This is the latest launch in a stream of innovation from owner Fox’s Burton’s Companies
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Grocer 33
Asda Huyton Liverpool wins best inner-city supermarket
The Asda Huyton store has battled high crime and overcome poor store standards that led to fines
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Grocer 33
Asda GSM Lee Keeling on turning round its Huyton inner city store
The winner of our store of the week has battled crime and overcome poor store standards
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Grocer 33
Asda cheapest supermarket but rivals keep pace with tight margins
Asda has again delivered the cheapest basket in this week’s Grocer 33 pricing survey, but its rivals are catching up
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News
Hovis suffers delists across the traditional big four supermarkets
Sainsbury’s appears to have delisted the most Hovis products, with 10 lines out of stock
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News
Asda showing ‘green shoots of recovery’, says NIQ
Asda has been in the midst of a long-term sales drop that pulled the supermarket to a £600m loss last year
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News
Allan Leighton confirmed as a speaker at LIVE 2026
Allan Leighton will be interviewed at the London event on his Asda masterplan, as well as his long and storied career in retail
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News
Asda fined £640,000 for selling out-of-date food in Wales
Trading Standards officers found 115 items, including some that were more than two weeks out of date, at Asda’s Leckwith and Pentwyn stores in Cardiff
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News
Asda, Morrisons and Co-op retail media partner SMG names new CEO
Katie Streeter Hurle has been promoted from chief strategy officer to CEO, following the promotion of Sam Knights to CEO of SMG’s parent company Next 15
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News
Union letter to Asda boss accuses supermarket of ‘immoral’ tactics over pay
A letter from GMB national officer Nadine Houghton to Allan Leighton says the union recognises he has a strong understanding of the role staff will have to play in Asda’s turnaround, but that Asda’s employment practices have yet to back that up
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Grocer 33
Asda sweeps two out of two lowest price wins at start of Grocer 33 year
After winning back the annual Grocer 33 Price competition at the Grocer Gold Awards this week, Asda has picked up where it left off
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Analysis & Features
Are retailers’ ‘big brother tactics’ a step too far?
As rates of retail crime continue to rise and police fail to respond, retailers are turning to facial recognition technology