Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda targets London for new Express store expansion
The new stores are the latest in a wave of 20 new Express stores Asda planned to open throughout October
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Grocer 33‘Irrational’ Asda cheaper than rivals by 5.5% in price comparison survey
Asda’s £74.98 basket was 2.9% cheaper month on month after it dropped the price of 956 items last week
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Analysis & FeaturesIs Henry Dimbleby right about Asda destroying Leon’s brand ethos?
Dimbleby has warned that a shift to unhealthier options could “destroy” Leon. What’s changed for the brand, and is it really in jeopardy under Asda?
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NewsAsda steps up price cuts campaign adding more than 200 fresh lines
The latest round follows more than 1,000 price cuts announced by Asda last week, as executive chairman Allan Leighton steps up his efforts to restore ‘Asda Price’ in a bid to win back shoppers ahead of Christmas
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Comment & OpinionBananas are low-hanging fruit for Darren Blackhurst’s big Asda reset
Darren Blackhurst’s reset plans seems to have attracted the support of suppliers, even if there are some tough conversations ahead
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NewsAsda appoints new loyalty boss in bid to win back shoppers
The new hire previously spent five years at Asda as digital marketing director
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NewsAsda announces ‘bay by bay’ reset at supplier conference
Around 600 suppliers attended Asda’s conference in Leeds on Tuesday
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NewsAsda cuts the price of nearly 1,000 products as pre-Christmas price war intensifies
Asda chairman Allan Leighton has promised a return to ‘Asdaness’, by making the supermarket 5%-10% cheaper than main rivals
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NewsAsda to roll out electronic shelf-edge labels to 250 Express stores
Asda plans to install 700,000 seperate ESLs across its estate, through a new partnership with Vusion Group
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Grocer 33Asda is cheapest in our ‘Green Grocer 33’ price comparison survey
In a basket featuring a range of plant-based, plastic-free, organic, locally sourced, Fairtrade and B Corp-certified brands, Asda was exclusively cheapest for 18 items
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NewsLeon co-founder warns Asda ownership could ‘destroy the brand’
Henry Dimbleby co-founded Leon in 2004 before selling the food-to-go chain in 2021 to EG Group. It was then acquired by Asda in 2023
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NewsTesco CEO Ken Murphy hits out at rivals’ irrational price cuts
‘Some competitors went pretty strong at the start of the year with their statement of intent and they’ve acted on that,’ said Murphy. ‘It doesn’t feel that rational from where I’m sitting’
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NewsAsda offering 50p ‘Smiley’ vouchers to compensate shoppers for bad service
The discount vouchers were being handed out by store staff to shoppers as a way of saying sorry ’when things don’t quite go to plan in store’ Asda said
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NewsAsda IT chief Matt Kelleher to leave sparking reshuffle
Asda is using Kelleher’s departure - which comes following the completion of its project future IT transition - to restructure some of its headquarters function and reporting lines
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Range PreviewFondue, pâté and a gingerbread takeover: Asda Christmas range 2025
Asda is celebrating its 60th Christmas with a lineup that leans into nostalgia, including a 60s-style fondue kit with dippable charcuterie and a cross-store gingerbread man takeover
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NewsAsda joins TikTok Shop with ‘Pink’ cancer charity bundles
Asda is the latest supermarket to join TikTok Shop, and is listing a limited-edition bundle of ‘Pink’ products in partnership with breast cancer charity Tickled Pink
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NewsAsda appoints former Sainsbury’s director as first head of own brand
The appointment is Asda’s first dedicated head of own label, marking a strategic move to strengthen its private-label offering
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NewsAsda calls sales directors to ‘reset conference’ amid range review speculation
It is understood the retailer is hoping to attract brands to become partners in a new phase of its range shake-up
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NewsAsda IT overhaul continues with major Microsoft AI deal
Asda claims the deal is ‘one of the largest technology deals in UK retail’, as it partners with Microsoft to roll out AI and cloud services across its business operations
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NewsAsda doubles disability intern scheme to close employment gap
Asda has doubled the number of spaces on its disability intern scheme, boosting opportunities for young people with learning disabilities or difficulties