Asda news and analysis
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NewsAsda cuts the price of nearly 1,000 products as pre-Christmas price war intensifies
Asda chairman Allan Leighton has promised a return to ‘Asdaness’, by making the supermarket 5%-10% cheaper than main rivals
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NewsAsda to roll out electronic shelf-edge labels to 250 Express stores
Asda plans to install 700,000 seperate ESLs across its estate, through a new partnership with Vusion Group
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Grocer 33Asda is cheapest in our ‘Green Grocer 33’ price comparison survey
In a basket featuring a range of plant-based, plastic-free, organic, locally sourced, Fairtrade and B Corp-certified brands, Asda was exclusively cheapest for 18 items
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NewsLeon co-founder warns Asda ownership could ‘destroy the brand’
Henry Dimbleby co-founded Leon in 2004 before selling the food-to-go chain in 2021 to EG Group. It was then acquired by Asda in 2023
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NewsTesco CEO Ken Murphy hits out at rivals’ irrational price cuts
‘Some competitors went pretty strong at the start of the year with their statement of intent and they’ve acted on that,’ said Murphy. ‘It doesn’t feel that rational from where I’m sitting’
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NewsAsda offering 50p ‘Smiley’ vouchers to compensate shoppers for bad service
The discount vouchers were being handed out by store staff to shoppers as a way of saying sorry ’when things don’t quite go to plan in store’ Asda said
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NewsAsda IT chief Matt Kelleher to leave sparking reshuffle
Asda is using Kelleher’s departure - which comes following the completion of its project future IT transition - to restructure some of its headquarters function and reporting lines
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Range PreviewFondue, pâté and a gingerbread takeover: Asda Christmas range 2025
Asda is celebrating its 60th Christmas with a lineup that leans into nostalgia, including a 60s-style fondue kit with dippable charcuterie and a cross-store gingerbread man takeover
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NewsAsda joins TikTok Shop with ‘Pink’ cancer charity bundles
Asda is the latest supermarket to join TikTok Shop, and is listing a limited-edition bundle of ‘Pink’ products in partnership with breast cancer charity Tickled Pink
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NewsAsda appoints former Sainsbury’s director as first head of own brand
The appointment is Asda’s first dedicated head of own label, marking a strategic move to strengthen its private-label offering
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NewsAsda calls sales directors to ‘reset conference’ amid range review speculation
It is understood the retailer is hoping to attract brands to become partners in a new phase of its range shake-up
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NewsAsda IT overhaul continues with major Microsoft AI deal
Asda claims the deal is ‘one of the largest technology deals in UK retail’, as it partners with Microsoft to roll out AI and cloud services across its business operations
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NewsAsda doubles disability intern scheme to close employment gap
Asda has doubled the number of spaces on its disability intern scheme, boosting opportunities for young people with learning disabilities or difficulties
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NewsAsda doubles amount of British apples sold this year
In the grower body’s annual award for retailer performance in the sales of British apples and pears, Asda was awarded most improved for having the best year-on-year performance
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Grocer 33Asda fights off inflation to offer the cheapest Grocer 33 shop
Asda has beaten record inflation to end the first quarter of the Grocer 33 pricing survey with its 10th win
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NewsAsda’s first-ever meal deal set to shake up lunchtime market
Asda is shaking up the supermarket lunchtime market with its first-ever fixed-price meal deal, offering a main, snack and drink for less than £4
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NewsAsda denies ‘squeezing’ staff and boosting profits with payday loans service
The Business & Trade Select Committee has written to Asda over its links to the financial wellbeing app Wagestream, which offers the supermarket’s staff loans of up to £25,000
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Grocer 33Asda offers cheapest mystery shop but rivals narrow gap to under 2%
Asda easily beat guest retailers Ocado and Amazon, but was closer than last week to Tesco and Sainsbury’s, both within 2% of its total
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NewsMorrisons marketing boss Claire Farrant leaves months after joining
Claire Farrant joined Morrisons from BP in June to replace previous marketing boss Rachel Ayre
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NewsChristmas chocolates shrink, but prices soar by as much as 33%
It comes after a poor crop of cocoa in west Africa has pushed global cocoa prices to record highs