Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Grocer 33Asda records its biggest pricing win of the Grocer 33 year
The win will be music to the ears of executive chairman Allan Leighton, who aims to be 5%-10% cheaper than other mults by the end of 2026
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NewsAsda revives ‘Tell Allan’ scheme in old-school push for new ideas
Asda staff have been asked to email executive chairman Allan Leighton with their ‘ideas, big or small’ about how the supermarket could be improved
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NewsAsda to open 10 new George concept stores this year
The concept, which stocks an expanded range of Asda’s George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand
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Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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NewsAsda to pump £2.5m into in-store opticians including new leadership
The investment into physical locations, staff training and development was announced at Asda Opticians’ annual conference last week, alongside two senior appointments to lead the continued development of the service offering
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Analysis & FeaturesHow can the food & drink industry tackle youth unemployment?
Young people today face a challenging jobs market. But many food and drink companies are helping them get their foot in the door with apprenticeships, graduate schemes and qualifications
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NewsBaby formula availability in recovery following recalls
Frustrated parents used X last week to complain they were struggling to find their preferred formula
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NewsBirds Eye unveils premium frozen marinaded chicken range
Titled ‘Editions’, the lineup is pitched at shoppers seeking flavour-led convenience and trade-up options in frozen
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Grocer 33Asda cheapest supermarket as guest M&S just edges out Waitrose
Asda came in cheapest, its pledge last month to offer more than 2,300 everyday products at lower prices than full-range rivals paying off
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Comment & OpinionApprenticeships are essential to retail and social mobility
We believe defunding leadership apprenticeships would be a clear step backwards, says James Goodman, chief people officer at Asda
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NewsAsda appoints new marketing boss from B&Q
The new hire will join Asda from B&Q in June, to replace former marketing chief Adam Zavalis, who left the supermarket last year.
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NewsAsda hits cage-free target on own-label eggs
All Asda-brand shell eggs are now produced in cage-free systems, with own-label products using cage-free eggs as well, fulfilling the commitments the retailer made in 2016 and 2019
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NewsAsda calls on government to rethink ‘restrictive’ apprenticeship rules
Asda argued recent reforms to leadership apprenticeship rules will make it harder for apprentices to move from the shop floor into management positions
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NewsMorrisons convenience director to depart after less than year
Matt Heslop’s departure comes as Morrisons plans to open as many as 300 new Morrisons Daily stores a year
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NewsAsda and Tesco join calls for further ‘family farm tax’ changes
The retailer has said the government should pause the implementation of the tax after ‘engaging with farmers and listening carefully to their concerns’
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Comment & OpinionEditor’s picks: accessibility, value ranges and GLP-1 drugs
This week marked a first in the history of the Grocer 33: our inaugural blind or partially sighted (BPS) mystery shop. And for some retailers, the results were nothing short of damning
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Comment & OpinionSupermarkets have serious work to do on helping blind shoppers
Shakti was conducting a mystery shop at Asda’s Newton Abbot branch. Her treatment was disgraceful
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Grocer 33Asda offers cheapest shop but rivals stay within 5%-10% margin
Our basket featured a number of brands with packaging designed to help blind or partially sighted shoppers
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News‘Appalling’ Asda staff belittled blind mystery shopper
A registered blind shopper, who was taking part in a Grocer 33 mystery shop, has branded Asda staff at its Newton Abbot store “appalling”
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NewsLidl latest supermarket exploring top-up payments for poorest customers
Aldi, Asda, Sainsbury’s and Tesco have already said they would be open to topping up Healthy Start vouchers