Tesco is hauled over coals after wine pricing ‘error’

  • Print
  • Share
  • Comment
  • Save

Alcohol Concern has raised doubts over Tesco's commitment to responsible retailing after the supermarket this week sold wine at 4p below duty plus VAT.

Tesco was selling a six-bottle case online for £12.78 equivalent to £2.13 a bottle as part of its 25% off Wine Festival. As duty plus VAT on a bottle of wine is £2.17, it was making up the shortfall by paying the government the extra 4p on each bottle sold on top of supplier, transport and retail costs.

The deal was removed from Tesco's website on Wednesday. "This was a pricing error affecting only a handful of lines for a very short period," it said. "The price was corrected as soon as the error was spotted."

Tesco, which signed up to the Responsibility Deal on public health, last year backed coalition plans to ban the sale of alcohol below the cost of duty plus VAT. "We acknowledge our own sales of alcohol might be impacted but if these measures have the desired effect of helping to reduce harmful drinking, it will be worth it," corporate affairs director Lucy Neville-Rolfe said at the time.

Alcohol Concern chief executive Don Shenker said the latest deal "calls into question to what extent Tesco really wants to support a harm-free agenda".

He added: "If you're incentivising people to buy more than they normally would, there is more incentive to drink. Since Tesco recognises the link between pricing and binge drinking, it's deeply worrying they're selling bottles of wine for £2.13."

A spokesman for the British Medical Association also attacked supermarkets selling booze "so cheaply".

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers