Tesco is hauled over coals after wine pricing ‘error’

  • Print
  • Share
  • Comment
  • Save

Alcohol Concern has raised doubts over Tesco's commitment to responsible retailing after the supermarket this week sold wine at 4p below duty plus VAT.

Tesco was selling a six-bottle case online for £12.78 equivalent to £2.13 a bottle as part of its 25% off Wine Festival. As duty plus VAT on a bottle of wine is £2.17, it was making up the shortfall by paying the government the extra 4p on each bottle sold on top of supplier, transport and retail costs.

The deal was removed from Tesco's website on Wednesday. "This was a pricing error affecting only a handful of lines for a very short period," it said. "The price was corrected as soon as the error was spotted."

Tesco, which signed up to the Responsibility Deal on public health, last year backed coalition plans to ban the sale of alcohol below the cost of duty plus VAT. "We acknowledge our own sales of alcohol might be impacted but if these measures have the desired effect of helping to reduce harmful drinking, it will be worth it," corporate affairs director Lucy Neville-Rolfe said at the time.

Alcohol Concern chief executive Don Shenker said the latest deal "calls into question to what extent Tesco really wants to support a harm-free agenda".

He added: "If you're incentivising people to buy more than they normally would, there is more incentive to drink. Since Tesco recognises the link between pricing and binge drinking, it's deeply worrying they're selling bottles of wine for £2.13."

A spokesman for the British Medical Association also attacked supermarkets selling booze "so cheaply".

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers