Unlikely as it sounds - and don’t tell Daddy who would have me shot - hooray for Bob Crow. This week’s memorial strikes in London (there was no other purpose, was there?) have meant that, for the first time in ages, I’ve had a credible reason for being late for all my meetings. Usually I just have to mumble something about being stuck on a client call, but this week I have been able to look flushed, confused and vaguely heroic all at the same time for pulling through. Actually, I’m convinced that being chronically disorganised is the hallmark of a good PR person. It suggests the sort of flamboyant creativity that will deliver award-winning campaigns. Whereas punctuality and a tidy desk are clear signs of arid thinking and deep sexual repression.

I suspect that there are a lot of tidy desks at the Agriculture and Horticulture Development Board. Otherwise they might have stopped running exactly the same tedious promo campaigns over and over again, year after year. Not that we’re bitter about the P&F-shaped gap in their roster, of course. But Peter Kendall’s pledge to put the AHDB at the heart of British agriculture could be easily achieved by ploughing the whole organisation into the ground.

If I sound jaundiced, it’s because I’m nursing a serious BrewDog hangover. Encouraged by its irresponsible on-pack messaging (and not how nice it tasted) I may have downed one (or possibly six) too many at the new King’s Cross BottleDog. If only there was a responsible industry organisation that could police this sort of thing and save me from the mind manipulation of evil hop-crazed marketers. Either that or I might have to start thinking for myself.

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