Former Heineken executive director John Hunt is hoping to drive supermarket listings with an experiential push for his Dune Surfer beer.
The ‘Urban Nomad’ tour of sporting and music events kicks off next week at Eastbourne Extreme, where the 2% abv beer will be available for the first time. It will roll out to Scottish chain Margiotta the following week (rsp: £1.79/330ml).
The blend of light beer, fruit, botanicals and minerals would meet demand for a “better-for-you brew with a better taste”, said Hunt.
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