All The Grocer articles in 14 December 2019 – Page 7
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NewsFarmison & Co champions British produce with Christmas tractor deliveries
The online butcher specialises in heritage breed meat, wild game and free-range poultry
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Comment & OpinionFive tickets for a successful fmcg launch
Be mindful of customers and don’t overcomplicate things, says George Roberts, client services director at launch marketing agency Five by Five
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Analysis & FeaturesTop Campaigns 2019: the ads we loved this year
We’ve seen everything from Mads Mikkelsen on a boat to Duncan from Blue on a stool, and even Delia Smith as a lasagne. Here’s our pick of the best
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NewsTesco’s Christmas campaign ranked most memorable among supermarket ads
Tesco’s time travelling delivery driver campaign ranked highest among consumers for ad awareness
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Promotional VideosThe story of beer & cider in 2019
Brits are getting the pints in. To find out what’s been happening in the beer & cider category this year, we spoke to Heineken category and shopper marketing director, Toby Lancaster
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Range PreviewRange preview: Marks & Spencer Plant Kitchen Veganuary 2020
M&S is launching over 100 new vegan products including food to go, snacks, drinks and ready meals in stores on 2 January
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Analysis & FeaturesConfectionery: Chocolate: Top Products 2020
In contrast to last year’s sweet performance, this year’s sales are likely to leave a bitter taste in the mouths of suppliers