All The Grocer articles in 25 August 2001 – Page 2
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News
VK Kick for two more clubs
Premium packaged spirit VK Vodka Kick is going on the shirts of two more professional football clubs this season. Brand owner GBL International moved into soccer sponsorship last season when it put VK on Chesterfield's away kit. Such was the...
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News
Top prize is a pint of John Smith's, second prize, a Caribbe
A single pint of beer is the top prize in a £2m autumn promotion for John Smith's. This tongue in cheek No Nonsense Raffle is designed to underline the quality of the brand, as the second prize is a Caribbean cruise and the third is a Jaguar XK8....
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receivers called in to tinsley
Receivers have been called in at Lincoln based sandwich maker Tinsley Foods. A major employer in the Holbeach St Marks area with 950 staff, the firm supplies prepacked salads, sandwiches and prepared vegetables to Marks and Spencer, Morrisons and...
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News
From McVitie's to Burton's
Burton's Foods has poached Jon Gatfield from arch rival McVitie's to fill the newly created post of operations director. Gatfield takes a seat on the biscuit company's main board and assumes responsibility for purchasing, manufacturing and...
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White bread is my family's staple diet, especially in school
In the past, I have tried buying brown bread but find it too dry, heavy or overpowering. That's my opinion rather than the children's, but when the children do get a choice they generally choose white over brown. When I first read the packaging, I...
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Today's food and drink brands have little in common with Gre
FMCG land is harsh, and it doesn't welcome newcomers. Only one in 10 new products is still on shelves a year later and most need massive marketing muscle behind them to have any hope of long-term survival. Brand owners are rarely benevolent parents...
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Make us the first door you knock on M&S food boss urges supp
Exclusive Julian Hunt The head of Marks and Spencer's food business is urging suppliers with new product ideas to make the chain their first point of call even if they don't already do business with it. In his first interview since joining M&S...
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Blair keen to boost morale of exporters
Clive Beddall DEFRA minister Lord Whitty is planning a high profile send- off for Food from Britain's recovery plan for UK food in the wake of the foot and mouth crisis. In a keynote speech in London on September 10, the food and farming minister...
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Uncle Ben's comes over lightheaded with the girls
Uncle Ben's is hoping to inflate sales of low fat rice snack Rispinos with a £1m TV advertising campaign which begins next month. Running until mid-October on terrestrial and satellite channels, the ad titled Girl' emphasises the brand's...
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News
It's a flourishing and competitive sector so wedding bells r
The annual market value of the wedding and brides magazine sector is more than £5.7m [Comag]. The high cover prices £3.82 on average and tendency of consumers to buy more than one title at a time means this can be a profitable sector for...
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Beer: less of an impulse purchase
While beer accounts for around 30% of all consumer spend on alcohol, lager's volume share of the beer market has reached 60% and is consumed primarily by younger drinkers in pubs and older consumers at home. The lager category continues to see...
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Glamour doubles targets to become the top women's news stand
The women's lifestyle and fashion sector grabbed much attention in the recent ABC audit from January to June 2001, up 18% year-on-year with individual titles seeing very mixed results. The star performer was Condé Nast's Glamour, which published...
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News
First convenience store bank opens at Edinburgh Botterill's
Spar won the race to open the first bank inside a convenience store when the Bank of Scotland launched a pilot at a Botterill's store in Inverkeithing, Edinburgh, this week. The prototype bank at the relaunched 4,200 sq ft store has a cash deposit...
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Haribo gets on wizard bandwagon
Haribo is hoping to harness the confectionery market's trend towards all things magical with the launch of Magic Mix. Family bags, featuring brand ambassador Hariboy in a cape and wizard's hat with a broomstick, contain assorted jelly and foam...
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News
John West - grizzly bear fights back
"In an advertising world dominated by celebrities, sex and high production values, it's refreshing to see an ad that is genuinely funny and conveys a core message true to the product. The ad's appeal lies in the humour of the grizzly bear fighting...
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Vinnie Jones talks Latin for Bacardi
Former soccer hard man Vinnie Jones is leading Bacardi's fight with vodka to become the number one white spirit option for young people. The footballer turned movie actor is the star of a new advertising campaign for the brand which goes on TV...
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News
As central European markets become saturated, the attentions
International research project manager Boris Planer predicted that "a number of positive trends are likely to make Ukraine a more attractive opportunity in the medium to long term". Planer acknowledged the country has low GDP and low levels of...
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News
Speciality supplier Lyons Seafood appoints new personnel to
Prawns and speciality seafood supplier Lyons Seafoods has appointed four new personnel to its sales and marketing team. Lotte Raynard joins as account director, retail, from Royal Greenland and Albert Fisher Seafood Division. Rachel Arnott joins...
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Spar's Zimbabwe subsidiary set to grow through alliance
Spar South Africa's Zimbabwean subsidiary is to be expanded following a tie-up with leading Zimbabwean food and leisure group Innscor. Under the deal, Innscor will take control of the Spar distribution centre in the capital Harare and a 65%...
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n What's the shelf life of an ad campaign and are some on ou
Supermarkets' TV budgets are hard fought for by the big advertising agencies. And TV campaigns are increasingly pivotal in retailers' marketing strategies even screen-shy Marks and Spencer has got in on the act. But do all supermarkets' small...
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