Haribo Platform

Sales: £181.4m (+5.7%)

As a reliance on £1 price-marked hanging bags erodes the overall value of the sugar confectionery market, the sector’s biggest brand has managed to grow value ahead of volume, adding almost £10m.

Here’s how: Haribo spent big on ads (Nielsen identified its Kids Voice ads as fmcg’s most impactful in our 2015 Top Products report); gave away 2,000 family cinema tickets in an on-pack promo; and tied up with Minions, one of the hottest films of last summer, for a new range. Sweet stuff!