For many Brits, the allure of the American dream has turned out to be a nightmare. Oasis and Robbie Williams failed to make a splash across the pond during their 1990s heyday, while Geordie golden boys Ant & Dec’s attempts to crack the US were met with yawning indifference.

Scores of British retail chains have fared no better, epitomised by the infamous humbling of Tesco in 2013. The UK’s biggest retailer fled American shores after failing to make headway with its Fresh & Easy concept, costing it billions of dollars in losses.