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‘Undisclosed AI’ is the next trust trigger for brands
By Angela Tangas2026-10-02T11:04:00
As the EU’s AI Transparency Rules come into effect, the real risk isn’t CPG brands using AI, it’s getting caught hiding it, says Angela Tangas, global CEO at Oliver
The arrival of the EU AI Transparency Rules is the most significant piece of gen AI governance to impact marketers so far.
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