dairylea dunkers

Sales: £90.2m (+2.6%)

Dairylea shrugged off a fall in value and volume sales during 2014 with a £2.3m boost in revenues in the past year, despite an average price reduction of 2.6%. It launched Cheesy Cheddar and Cheesy Bacon variants, and followed 2014’s Moo-sical cow campaign with a Moo-ing racer promotion - which saw it give away 16,000 cows in miniature racecars in four styles over 23 weeks - the brand’s longest ever campaign.