Del Monte is relaunching its entire ambient juice and juice drinks range.
The revamped long-life range, the result of extensive consumer and shopper research, will now be clearly divided into two segments: Original and Distinction.
Original is a collection of 100% pure fruit juices made from concentrate. These will be aimed at families, particularly those with children aged over five years.
Distinction sits at the premium end and is for adults. The pure juice and juice drink blends will include more unusual flavours.
The new-look range will appear on shelves from 23 April and will be supported by a £2m investment.