Absolut Vodka plans to stand out from its competitors this Christmas with its Bling-Bling gift pack.

The glass bottle - which comes dressed in a gold outer cover - forms part of the brand's Bling-Bling campaign and will be available from Selfridges and Asda, priced at £13.49.

"This Christmas, the ­Absolut Vodka bottle has some new threads to wear and it looks good," said Absolut's UK marketing manager at distributor Maxxium UK, John Cameron.

The campaign includes advertising, a web site presenting the 'history of Bling' and promotional materials.