Absolut Vodka plans to stand out from its competitors this Christmas with its Bling-Bling gift pack.
The glass bottle - which comes dressed in a gold outer cover - forms part of the brand's Bling-Bling campaign and will be available from Selfridges and Asda, priced at £13.49.
"This Christmas, the Absolut Vodka bottle has some new threads to wear and it looks good," said Absolut's UK marketing manager at distributor Maxxium UK, John Cameron.
The campaign includes advertising, a web site presenting the 'history of Bling' and promotional materials.
The glass bottle - which comes dressed in a gold outer cover - forms part of the brand's Bling-Bling campaign and will be available from Selfridges and Asda, priced at £13.49.
"This Christmas, the Absolut Vodka bottle has some new threads to wear and it looks good," said Absolut's UK marketing manager at distributor Maxxium UK, John Cameron.
The campaign includes advertising, a web site presenting the 'history of Bling' and promotional materials.
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