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Alcohol <span id="Alcohol"></span> – Page 254
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News£1m festive ad push for Gordon’s gin
Diageo is getting its Gordon's gin brand into the festive spirit with a £1m TV campaign. Starring brand ambassador Gordon Ramsay, the ads will air in the run-up to Christmas alongside in-store sampling activity. Diageo is hoping to beat...
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NewsSharp’s brewery sets its sights on No.2 ale spot
While the Doom Bar sand bank off Cornwall's coast has a reputation for catching out unwary ships, its namesake ale is hoping to develop a more positive reputation as the UK's second-biggest bottled ale. Sharp's Brewery has set out its...
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NewsUkrainian vodka ties in with distillery film
A film-maker has teamed up with Hi-Spirits to launch a vodka and revive his great-grandfather's Ukrainian distillery, which was seized in the Russian Revolution. Twenty percent of Zorokovich 1917's net profit (rsp: £29.95) will go back to...
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NewsVodkat name axed as Diageo seals dispute victory
Diageo has claimed victory in its long-running dispute with Intercontinental Brands’ Vodkat.
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Comment & Opinion
Curiosity killed the Kat
Today Diageo claimed a decisive victory in its long-running dispute with InterContinental Brands over the Vodkat brand name.
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NewsDiageo ploughs £2m in Belfast packaging plant
Diageo has stumped up £2m to upgrade its Guinness packaging factory in Belfast.
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Analysis & FeaturesAcid Test: Blavod
The revamp of the brand, including the addition of a black bottle, will help firmly position the tipple as a premium spirit, claims Blavod.
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NewsMorrisons wine range shows off its knowledge
Morrisons is finally joining the other major supermarkets in launching its own wine range, to address consumer concerns it lacked wine knowledge. The retailer had historically been reluctant to put its name to an own-label wine range,...
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News
Asda goes direct and gets bottling in UK
Asda is cutting out the middleman and creating a UK bottling facility, as it switches to a direct sourcing model for the majority of its own-label wine.Over 2011, the retailer will extend the remit of its existing food procurement...
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News
Budvar online ads spread seasonal cheer
Premium Czech lager Budvar is embracing the digital age with its debut online ad campaign.The activity targets Budvar's Facebook fans and Twitter followers with a daily quiz about the brand, running over the 12 days of Christmas. Prizes...
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NewsAB InBev and Pernod Ricard get technical
Stella Artois and Absolut vodka are interacting with tech-savvy drinkers over Christmas with the latest forms of digital marketing. AB InBev is building on Stella's current 'Christmas Origins' marketing activity with the launch of an iAd...
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News
Asda toasts local beer
Asda has reported a 47% rise in local beer sales compared with last month as customers “shun glitzy foreign brands”. The fastest rises were from Skinners’ Cornish Knocker, up 346% year-on-year and Easy Rider, which has seen sales rise by 115% at Asda.
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Analysis & FeaturesAcid Test: Crabbie’s Mulled Ginger Wine
Crabbie’s Mulled Ginger Wine offers a festive option for consumers looking to trade up to an indulgent premium product, claims Halewood.
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NewsChase sell his final stake as Tyrrells exports boom
Tyrrells founder William Chase has sold his remaining stake and interests in the business to private equity firm Langholm Capital for an undisclosed sum. Chase said his new potato vodka business Chase Distillery was the deal driver and...
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NewsSt Mungo beer from Glasgow exclusively hits 200 Waitroses
Glasgow-based St Mungo lager is set to hit the big time following a new listings deal with Waitrose and a £6.5m manufacturing investment to expand into the off-trade. Produced by the West brewery, St Mungo (rsp: £1.69 per bottle) has been...
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NewsKing’s Ginger turned into festive gift
Fine wine and spirits merchant Berry Bros & Rudd is getting ready for the festive season with the launch of a Christmas gift pack under its King's Ginger brand. The ginger-flavoured liqueur is this year available to buy from Harvey...
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News
World News 27/11/10
SABMiller has acquired Argentinean brewer CASA Isenbeck as it expands in Latin America. CASA Isenbeck brews Isenbeck and Warsteiner beers and the latter brand will be produced and distributed under licence as part of a long-term...
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NewsNZ wine supply cut, but premium image at risk
Drastic measures taken to control the oversupply of New Zealand wine resulted in a 2010 vintage 8% lower than 2009, although the country's premium image is still at risk from recently-created retail "value labels", according to its industry body.
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NewsMarston’s Pedigree ads mock Aussies
Marston's Pedigree is fanning the flames of Ashes fever with a new ad campaign that pokes fun at the Australian cricket team. The print campaign kicked off this week with imagery of beer mats printed with insults such as 'England go to...
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NewsBeaux Ice Tea Liqueur to provide ‘lighter alternative’ to spirits
America's love affair with tea liqueurs looks set to cross the pond, as a new boozy ice tea hits shelves. Drinks importer Babco Europe is rolling out Beaux Ice Tea Liqueur (rsp: £12) to the off-trade nationally from 1 December, having...