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Alcohol <span id="Alcohol"></span> – Page 297
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acid test - Cobra Bite & Stone's summer cup
Expert's verdict:9/10 ?Cobra Bite will appeal to the experimental and occasional beer drinker looking for a refreshing summer drink. Rather than the traditional Belgium method where citrus extract is added during the brewing process, the four...
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Martini's Rosato is red, white and new
Martini is tapping into the rosé trend by launching a variant using a combination of white and red wine. The pink-coloured Martini Rosato has an aroma of cloves and cinnamon and a sweet and spicy finish. It can be enjoyed straight up or...
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Reader survey - alcohol legislation
Almost three-quarters of wholesalers believe new legislation introduced by the government at the last Budget to curb duty fraud on beer has had a positive effect. However, the rather gloomy news is that 71% are not convinced the positive effects...
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Tesco's Wine Club Fairs are extended
Tesco is expanding its Wine Club Fair programme this September to include a new event in Scotland and a larger event in Manchester.The retailer is hoping to attract a record 8,000 of its customers to the four events, which also include...
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PLB adds new Brazilian lager
PLB is continuing its expansion into beer and cider by launching a Brazilian lager.Palma Louca is brewed in Rio de Janeiro and will retail at £4.99 for a six-pack. The company says the lager's Brazilian heritage will be a strong selling...
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our man from drip Don Pumsey - 2nd June 2007
Dear, dear Sir Ken famously once said that he, like a fine wine, does not travel well. Unfortunately for the Pumster it would be nearer the mark to say that Sir Ken, like a chambré party six of Yorkshire Bitter or one of his ridiculous pork pies,...
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Joint venture set to create wine range
Peter Lehmann Wines and UK agency Enotria are developing a bespoke range for the independent sector following their joint venture agreement.The new independent-focused range, which is aimed at the premium market under the Peter Lehmann...
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Alcoholic drinks to bear health warning labels
The drinks industry can expect yet more labelling regulations following last week's announcement that bottles and cans of alcohol should carry health warnings.Industry watchdog The Portman Group confirmed it was in talks with the DoH...
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Alizé revamp aimed at the trend-setters
Alizé, the cognac and fruit juice mix, is gearing up for a UK push with a new bottle and logo.Three flavours within the five-strong range, Alizé Red, Alizé Gold and Alizé Wild, will feature the new packaging from this month. The new-look...
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campaign trail - Mateus Rosé
Pink Penguins follow polar bears as the latest animals to promote Mateus Rosé. They feature in new TV ads for the wine, distributed by First Drinks Brands, with the strapline: 'Anyone can do cold and pink. No-one does rosé like Mateus.' The £1.5m...
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Rebranding for Ruddles
Ruddles Ale has dropped its trademark oak-tree logo as brewer Greene King rebrands the beer in its ongoing efforts to tempt more drinkers into the real ale category.The tree has been replaced with a horseshoe, the symbol of England's...
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Blossom Hill gets Wimbledon deal
Blossom Hill has been confirmed as the wine sponsor of Wimbledon 2007.The Californian wine takes over from Australian brand Jacob's Creek, which has been involved with the tournament for the past nine years.The partnership is...
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Wine trade told to find more marketing tools
The wine trade is "obsessed" with provenance and needs to find other ways to persuade consumers to pay more than £5 for a bottle, delegates at the London International Wine & Spirits Fair were told this week."Provenance might be a...
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'Cleanskin' due to make its UK debut
WaverleyTBS is hoping to create a new wine category with the launch of a concept based around the Australian 'cleanskin' category - developed by wineries looking at ways of getting rid of surplus stock."The idea developed when top...
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In Brief: WSTA Toolkit launch; Taste of Saint Tropez; Green Point facelift
WSTA Toolkit launch The Wine & Spirit Trade Association used LIWSF to launch its WSTA Toolkit, which aims to help producers and retailers draw up social responsibility policies. Taste of Saint Tropez
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Carlsberg and Stella go head to head on space
The alcohol category has pipped health, beauty and baby to the post in the branded activity chart this week, with Carlsberg continuing its remarkable lead over its rivals. Carlsberg took 28% of featured promotional space at the weekend,...
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Wine players confident public won't cut spend
The wine industry remains confident that cash-strapped consumers will continue to treat themselves to a bottle of wine despite rising utility and food bills.New research commissioned by the Wine & Spirit Trade Association suggested...
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campaign trail - La Famille Artois
Inbev is planning to advertise its three La Famille Artois brands together for the first time. The campaign will feature Stella Artois along with its new lines Artois Bock and Peeterman Artois under the strapline 'Pass On Something Good', to...
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Pear cider ruling gives perry a timely boost
The National Association of Cider Makers (NACM) has ruled the term 'pear cider' can be used in the marketing and labelling of perries - made from fermented pear juice. Products made from other fermented fruit cannot be called ciders...